e.l.f. Power Grip Primer

4.39 out of 5 based on 5297 customer ratings

(5297 customer reviews )

Original price was: $11.00.Current price is: $2.00.

Sale!

e.l.f. Cosmetics

e.l.f. Power Grip Primer

4.39 out of 5 based on 5297 customer ratings

(5297 customer reviews )

Original price was: $11.00.Current price is: $2.00.

The e.l.f. Power Grip Primer is a gel-based face primer that grips makeup for a smooth, long-lasting finish. Its sticky texture creates an ideal canvas, helping your look stay put all day while leaving skin feeling hydrated and refreshed.

Out of stock

FREE SHIPPING ON YOUR FAVOURITE ITEMS

Creates a smooth, even base for foundation.
Grips makeup to prevent caking and sliding.
Gives skin a soft-focus, non-greasy finish.

This unique gel primer prepares your skin for makeup application with a satisfyingly tacky feel. The formula smooths over the skin, helping to minimize the look of pores and creating an even surface. It’s designed to hold your foundation in place, preventing it from settling into fine lines or fading throughout the day. The result is a complexion that looks fresh and vibrant for hours.

What it does:

Preps and smooths skin for makeup.
Helps makeup adhere for longer wear.
Hydrates and balances the skin.
Gives a translucent, soft-focus finish.

Gel-based formula → Glides on smoothly without feeling heavy or greasy.
Sticky texture → Grips foundation and concealer for all-day staying power.
Translucent finish → Works on all skin tones without leaving a white cast.
Contains Hyaluronic Acid → Helps retain moisture for a plump, hydrated feel.
Infused with 4% Niacinamide → Helps even out skin tone and brightens dullness.
Water-based primer → Layers well with water-based foundations and skincare.

HIGHLIGHTS

Gel-based primer
Grips makeup
Hydrating formula
All-day wear
Translucent finish

Variants:

Power Grip Primer (Blue)
Power Grip Primer + 4% Niacinamide (Pink)

Sizes:

Full Size: 0.811 FL OZ (24 mL)
Jumbo Size: 1.0 FL OZ (30 mL)

Start with clean, moisturized skin.
Dispense 1-2 pumps of primer onto your fingertips.
Apply evenly across the face, patting it into the skin.
Wait 30-60 seconds for the primer to set and become tacky.
Follow with your favorite foundation and makeup.

Routine order: Apply after moisturizer and sunscreen, but before foundation.
Pro Tip: For extra staying power, focus application on areas where makeup tends to fade, like the T-zone.
Pro Tip: Let the primer fully activate (become tacky) before applying makeup to ensure the best grip.
Caution: Avoid rubbing the primer in; use gentle patting motions for a smooth, even layer.

Fragrance-free.

Key Ingredients:

Hyaluronic Acid: Helps hydrate and plump the look of skin by retaining moisture.
Niacinamide (Vitamin B3): Helps brighten the appearance of skin and minimize the look of pores.
Glycerin: A humectant that draws moisture into the skin for a hydrated feel.
Rosemary Leaf Water: Known for its calming properties on the skin.

Full Ingredients (INCI):
Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, Peg-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus Undatus Fruit Extract, Sodium Hyaluronate, Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium Edta, Pentylene Glycol, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Fragrance (Parfum), CI 42090 (Blue 1)

SKIN TYPE & CONCERNS

Skin Type:

Normal
Oily
Combination
Dry

Concerns:

Makeup Longevity
Uneven Texture
Dryness
Large Pores
Best for: Oily and combination skin types seeking a long-wear, gripping base for makeup.
May not be ideal for: Those with extremely dry or flaky skin, as the tacky finish may emphasize texture if skin is not well-moisturized beforehand.

No clinical trial results stated.

Form: Gel
Texture: Sticky, tacky
Finish: Natural, dewy
Type: Makeup Primer

Products are 100% vegan.
Certified cruelty-free by Leaping Bunny.

e.l.f. is committed to making high-quality beauty accessible to everyone, with a focus on inclusivity, affordability, and innovation. As a 100% vegan and cruelty-free brand, e.l.f. designs products that cater to a variety of skin tones and types, backed by thoughtful ingredients and modern formulas. Their mission is to empower self-expression through makeup that’s easy to use, effective, and never compromises on values or performance. Known for trend-driven releases and reliable staples, e.l.f. champions affordable beauty without sacrificing quality or ethics.

EXPERT REVIEW

The e.l.f. Power Grip Primer delivers on its promise of creating a tenacious base for makeup. Its unique gel texture transforms into a sticky canvas that foundation clings to, significantly extending wear time. While the tackiness can feel unusual at first, it’s the key to its effectiveness, particularly for those with oily skin who struggle with makeup sliding or fading. “It’s one of the best drugstore options for locking makeup in place.” The result is a smooth, long-lasting finish that truly holds up.