ANUA

ANUA is the K-beauty brand that made high-concentration active serums accessible — effective formulas at prices that don’t make you wince. Shop ANUA at Mimic Makeup with free worldwide shipping and zero customs fees.

What Makes ANUA Different From Other K-Beauty Brands

ANUA’s philosophy is “simple skincare” — minimal ingredient lists with maximum concentrations of the actives that matter. Where other K-beauty brands layer dozens of botanical extracts, ANUA zeroes in on one or two clinically proven ingredients per product and formulates around them. The ANUA Niacinamide 10% + TXA 4% Serum is a perfect example: 10% niacinamide for oil regulation and pore refinement, plus 4% tranexamic acid specifically targeting hyperpigmentation. No fillers, no fragrance, no fluff — just the ingredients that produce measurable results.

ANUA is also one of the few brands that publishes its exact ingredient concentrations on the front of each bottle. This transparency is rare in skincare and lets you make informed decisions about what you’re putting on your skin, especially if you’re combining multiple actives and need to watch your total exposure.

ANUA Hero Products at Mimic Makeup

The ANUA Azelaic Acid 10% + Hyaluron Redness Soothing Serum at $21.99 is the brand’s breakout star. Azelaic acid at 10% reduces redness, calms rosacea-prone skin, and gently exfoliates without the irritation that stronger acids cause. The addition of hyaluronic acid prevents the dryness that some azelaic acid formulas trigger. For brightening and dark spots, the Niacinamide 10% + TXA 4% Serum at $20.99 tackles hyperpigmentation from two angles — niacinamide blocks melanin transfer while tranexamic acid fades existing discoloration. Both products sit comfortably under moisturizer and sunscreen. For more K-beauty options, browse COSRX and SKIN1004 at Mimic Makeup.