Beauty of Joseon

Beauty of Joseon turned the skincare world upside down with a sunscreen that people actually want to wear — and followed it with formulas rooted in traditional Korean herbal medicine. Shop Beauty of Joseon at Mimic Makeup with free worldwide shipping on every order.

The Sunscreen That Changed Everything

The Beauty of Joseon Relief Sun SPF50+ PA++++ at $17.99 is arguably the most viral sunscreen in beauty history. It went viral because it solved the problem every sunscreen user complained about: it’s lightweight, doesn’t leave a white cast, layers under makeup without pilling, and costs under $20. Formulated with rice extract and probiotics, it doubles as a hydrating moisturizer while delivering genuine SPF50+ PA++++ protection. At Mimic Makeup’s discounted pricing, it’s one of the best value sunscreens on the market.

The brand’s approach is rooted in hanbang — traditional Korean herbal medicine. Each product incorporates historical ingredients (ginseng, rice, green plum) that have been used in Korean skincare for centuries, but formulates them with modern dermatological science. The result is products that feel traditional in philosophy but contemporary in performance.

Beauty of Joseon Hero Products

Beyond the sunscreen, the Beauty of Joseon Revive Eye Serum at $16.76 combines ginseng extract with retinal for a potent but affordable under-eye treatment. Ginseng improves circulation (addressing vascular dark circles), while retinal stimulates collagen production more effectively than retinol. For complementary K-beauty products, browse ANUA and COSRX, or explore our Sunscreens and Eye Cream categories.