e.l.f. Power Grip Primer + 4% Niacinamide

4.65 out of 5 based on 3407 customer ratings

(3407 customer reviews )

Original price was: $11.00.Current price is: $2.00.

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e.l.f. Cosmetics

e.l.f. Power Grip Primer + 4% Niacinamide

4.65 out of 5 based on 3407 customer ratings

(3407 customer reviews )

Original price was: $11.00.Current price is: $2.00.

A lightweight, gel‑based face primer with 4% niacinamide that preps skin for makeup while helping makeup wear longer and supporting a more even tone. Designed for all skin types.

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Gel texture helps makeup grip longer
Supports a more even look to skin tone
Works with all skin tones

This is a transparent, tacky gel primer with 4% niacinamide that creates a smooth base for makeup. The texture helps foundation and other products adhere and last longer. It supports a more even look to skin tone and keeps skin feeling soft, making it easier to achieve a polished makeup application across all skin types.

What it does:

Helps makeup stay in place longer
Balances appearance of skin tone
Enhances brightness of dull areas
Prepares skin for smoother makeup application

4% Niacinamide – Supports appearance of even skin tone
Gel‑based texture – Helps makeup adhere and last longer
Clear finish – Works with any makeup color
Hydrating feel – Leaves skin soft and smooth
Vegan & cruelty‑free – No animal testing
All skin tones compatible – Translucent on application

HIGHLIGHTS

Gel primer
4% niacinamide
Clear finish
Long makeup wear
Vegan formula

Not applicable.

Start with clean, moisturized skin
Squeeze a small amount onto fingertips
Apply evenly where makeup tends to fade
Pat gently until primer sets
Wait ~30 seconds before foundation

Pro Tips:

Warm product on fingertips for best spread
Pair with lightweight moisturizer for dry areas

Caution:

Sticky texture may feel unusual at first

Fragrance‑free

Key Ingredients & Benefits

Niacinamide (4%) – Promotes more even tone
Glycerin – Attracts moisture
Butylene Glycol – Helps formula spread easily
Sodium Hyaluronate – Supports hydration

Full Ingredients (INCI):
Not stated

SKIN TYPE & CONCERNS

Suitable for:

Normal skin
Dry skin
Oily skin
Combination skin

Good for concerns:

Uneven skin tone
Makeup longevity
Dullness

Best for:
Makeup users who want a reliable base that helps products apply smoothly and stay put.

May not be ideal for:
People sensitive to sticky textures or who prefer matte finishes

Not stated

Form: Gel primer
Texture/Finish: Sticky gel with dewy finish
Category: Makeup primer

Sustainability info not stated.

A beauty brand known for accessible makeup solutions designed for a wide range of skin tones and types. The brand emphasizes vegan, cruelty‑free formulas that deliver performance and value. Core values include quality, inclusivity, and ethical formulation.

EXPERT REVIEW

This gel primer offers a user‑friendly base that helps makeup adhere more reliably without heavy residue. Its niacinamide supports a more even appearance of tone — useful if dullness is a concern. Start with a small amount due to the sticky feel.

Expert quote:
“Good primer base with makeup hold and evening look support.”