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e.l.f. Power Grip Primer

e.l.f. Power Grip Primer

Size: 0.811 oz / 24 ml

Original price was: $11.00.Current price is: $2.00.

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Fast Delivery

Fast doorstep delivery

Safe Payment

Secure payment via PayPal & More

Quality Assured​

Premium quality, always assured

Summary

Key Highlights

Cruelty FreeCruelty Free
VeganVegan

The e.l.f. Power Grip Primer is a gel-based face primer that grips makeup for a smooth, long-lasting finish. Its sticky texture creates an ideal canvas, helping your look stay put all day while leaving skin feeling hydrated and refreshed.

  • Creates a smooth, even base for foundation.
  • Grips makeup to prevent caking and sliding.
  • Gives skin a soft-focus, non-greasy finish.

This unique gel primer prepares your skin for makeup application with a satisfyingly tacky feel. The formula smooths over the skin, helping to minimize the look of pores and creating an even surface. It’s designed to hold your foundation in place, preventing it from settling into fine lines or fading throughout the day. The result is a complexion that looks fresh and vibrant for hours.

What it does:

  • Preps and smooths skin for makeup.
  • Helps makeup adhere for longer wear.
  • Hydrates and balances the skin.
  • Gives a translucent, soft-focus finish.
  • Gel-based formula → Glides on smoothly without feeling heavy or greasy.
  • Sticky texture → Grips foundation and concealer for all-day staying power.
  • Translucent finish → Works on all skin tones without leaving a white cast.
  • Contains Hyaluronic Acid → Helps retain moisture for a plump, hydrated feel.
  • Infused with 4% Niacinamide → Helps even out skin tone and brightens dullness.
  • Water-based primer → Layers well with water-based foundations and skincare.

Variants:

  • Power Grip Primer (Blue)
  • Power Grip Primer + 4% Niacinamide (Pink)

Sizes:

  • Full Size: 0.811 FL OZ (24 mL)
  • Jumbo Size: 1.0 FL OZ (30 mL)

Highlights

  • Gel-based primer
  • Grips makeup
  • Hydrating formula
  • All-day wear
  • Translucent finish
  1. Start with clean, moisturized skin.
  2. Dispense 1-2 pumps of primer onto your fingertips.
  3. Apply evenly across the face, patting it into the skin.
  4. Wait 30-60 seconds for the primer to set and become tacky.
  5. Follow with your favorite foundation and makeup.
  • Routine order: Apply after moisturizer and sunscreen, but before foundation.
  • Pro Tip: For extra staying power, focus application on areas where makeup tends to fade, like the T-zone.
  • Pro Tip: Let the primer fully activate (become tacky) before applying makeup to ensure the best grip.
  • Caution: Avoid rubbing the primer in; use gentle patting motions for a smooth, even layer.

Fragrance-free.

Key Ingredients:

  • Hyaluronic Acid: Helps hydrate and plump the look of skin by retaining moisture.
  • Niacinamide (Vitamin B3): Helps brighten the appearance of skin and minimize the look of pores.
  • Glycerin: A humectant that draws moisture into the skin for a hydrated feel.
  • Rosemary Leaf Water: Known for its calming properties on the skin.

Full Ingredients (INCI):
Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, Peg-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus Undatus Fruit Extract, Sodium Hyaluronate, Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium Edta, Pentylene Glycol, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Fragrance (Parfum), CI 42090 (Blue 1)

Skin Type:

  • Normal
  • Oily
  • Combination
  • Dry

Concerns:

  • Makeup Longevity
  • Uneven Texture
  • Dryness
  • Large Pores
  • Best for: Oily and combination skin types seeking a long-wear, gripping base for makeup.
  • May not be ideal for: Those with extremely dry or flaky skin, as the tacky finish may emphasize texture if skin is not well-moisturized beforehand.

Expert Review

The e.l.f. Power Grip Primer delivers on its promise of creating a tenacious base for makeup. Its unique gel texture transforms into a sticky canvas that foundation clings to, significantly extending wear time. While the tackiness can feel unusual at first, it’s the key to its effectiveness, particularly for those with oily skin who struggle with makeup sliding or fading. “It’s one of the best drugstore options for locking makeup in place.” The result is a smooth, long-lasting finish that truly holds up.

  • Form: Gel
  • Texture: Sticky, tacky
  • Finish: Natural, dewy
  • Type: Makeup Primer

e.l.f. is committed to making high-quality beauty accessible to everyone, with a focus on inclusivity, affordability, and innovation. As a 100% vegan and cruelty-free brand, e.l.f. designs products that cater to a variety of skin tones and types, backed by thoughtful ingredients and modern formulas. Their mission is to empower self-expression through makeup that’s easy to use, effective, and never compromises on values or performance. Known for trend-driven releases and reliable staples, e.l.f. champions affordable beauty without sacrificing quality or ethics.

  • Products are 100% vegan.
  • Certified cruelty-free by Leaping Bunny.
    • Order processing time: 1–3 business days

    • Delivery time: 9–25 business days (depending on your location)

We ship to: USA, UK, Canada, Australia, Germany, Spain, New Zealand, France, Italy, and more.

Clinical Trials / Results

No clinical trial results stated.

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Q: Is e.l.f. Power Grip Primer water-based or silicone-based?

Official Answer By Mimic Makeup
The e.l.f. Power Grip Primer is a water-based formula.

Q: How do you use the Power Grip Primer?

Official Answer By Mimic Makeup
Apply a thin layer to clean, moisturized skin and pat gently. Wait 30-60 seconds for it to become tacky before applying foundation.

Q: Is this primer good for oily skin?

Official Answer By Mimic Makeup
Yes, its gripping properties are very effective for helping makeup last on oily skin types by preventing it from sliding or breaking down.

Q: Can I use this primer if I have dry skin?

Official Answer By Mimic Makeup
Yes, but ensure your skin is well-moisturized before application to prevent the primer from clinging to dry patches.

Q: Does the e.l.f. Power Grip Primer contain niacinamide?

Official Answer By Mimic Makeup
The pink version, e.l.f. Power Grip Primer + 4% Niacinamide, is specifically formulated with this ingredient to help brighten and even skin tone.

Q: Does this primer clog pores?

Official Answer By Mimic Makeup
The formula is designed to be lightweight. However, individual experiences can vary based on skin type and cleansing routine.

Q: What does a gripping primer do?

Official Answer By Mimic Makeup
A gripping primer creates a tacky, adhesive base on the skin that helps foundation and other makeup products stick better for longer-lasting wear.

Q: Do you put moisturizer on before or after this primer?

Official Answer By Mimic Makeup
Always apply your moisturizer and sunscreen first. The primer should be the last step before your makeup.

Q: How long should I let the primer sit before applying makeup?

Official Answer By Mimic Makeup
For best results, let the primer sit for 30 to 60 seconds. This allows it to set and develop its signature tacky texture for maximum grip.

Q: Is the e.l.f. Power Grip Primer scented?

Official Answer By Mimic Makeup
No, the e.l.f. Power Grip Primer is fragrance-free.

Q: What is the difference between the blue and pink e.l.f. Power Grip Primers?

Official Answer By Mimic Makeup
The original blue primer focuses on grip and hydration. The pink version offers the same benefits but also includes 4% niacinamide for added skin-brightening effects.

Q: Can this primer be worn alone without makeup?

Official Answer By Mimic Makeup
Yes, you can wear it alone. It will give your skin a slightly dewy, smooth appearance while helping to control oil.

Q: Is e.l.f. a cruelty-free brand?

Official Answer By Mimic Makeup
Yes, all e.l.f. products are 100% vegan and certified cruelty-free by Leaping Bunny.

Q: What's the difference between Power Grip Primer and Putty Primer?

Official Answer By Mimic Makeup
Power Grip is a sticky gel for makeup longevity, while Putty Primer has a velvety, balm-like texture focused on smoothing pores and fine lines.

Q: Does this primer leave a color or cast on the skin?

Official Answer By Mimic Makeup
No, the primer is translucent and dries down clear, making it suitable for all skin tones without leaving a visible cast.
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4.3
Based on 7,661 reviews
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1-5 of 7661 reviews
  1. JM

    Love this product! It made my skin smoother. Would repurchase.

  2. AH

    Happy about this product! It made my routine easier. Exceeded expectations.

  3. KH

    Love this product! It made my routine easier. Exceeded expectations.

  4. PV

    Enjoyed this product! It made my application perfect. A must have!

  5. TB

    Enjoyed this formula! It made my routine easier. Exceeded expectations.

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