Benefit They’re Real! Magnet Mascara

4.75 out of 5 based on 28 customer ratings
(28 customer reviews )

Original price was: $29.00.Current price is: $24.99.

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Benefit They’re Real! Magnet Mascara

4.75 out of 5 based on 28 customer ratings
(28 customer reviews )

Original price was: $29.00.Current price is: $24.99.

Experience extreme length and powerful lift with Benefit They’re Real! Magnet Mascara. This innovative formula uses magnetic technology to draw lashes out for 36-hour wear, making it perfect for anyone seeking dramatic, falsie-like definition without the hassle of glue.

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  • Magnetic extender brush pulls formula beyond lash tips for extreme length.
  • Lightweight, flexible formula builds easily without clumping or smudging.
  • Delivers 36-hour wear that withstands heat, humidity, and sweat.

Unlock the secret to impossibly long lashes with a mascara that defies gravity. The secret lies in the magnetic core of the brush, which interacts with a mineral-enriched formula to gently pull lashes outward and upward. This unique mechanism allows you to build incredible length and separation that traditional wands simply can’t match. It’s the ultimate tool for achieving a wide-awake, fan-like effect that lasts all day and night.

What it does:

  • Extends lashes up to 40% longer than bare lashes.
  • Lifts and separates for a defined, fanned-out look.
  • Provides water-resistant wear that doesn’t flake or smudge.
  • Conditioning formula keeps lashes feeling soft, not brittle.

  • Magnetic Extender Brush → Draws product out to the very tips for maximum extension.
  • ZigZag Bristles → Separates and defines each lash to prevent clumping.
  • Mineral-Enriched Formula → creating a magnetic attraction that builds length and volume.
  • 36-Hour Wear → Keeps your look fresh from morning meetings to late nights.
  • Custom Wiper → Dispenses the perfect amount of product for a mess-free application.
  • Jet Black Pigment → Delivers intense, high-impact color for bold definition.

HIGHLIGHTS

  • Extreme lengthening
  • Powerful lifting
  • 36-hour wear
  • Water-resistant
  • Smudge-proof

  • Supercharged Black
  • Available in Full Size and Mini.

Routine order: Apply after eyeshadow and eyeliner, as the final step in your eye makeup.

  1. Hold the wand horizontally at the base of your lashes.
  2. Gently wiggle the brush from side to side to coat the roots.
  3. Pull the wand upward toward the tips to lengthen and lift.
  4. Layer immediately for added drama before the formula sets.
  5. Turn the wand vertically to define lower lashes.

Pro Tips:

  • Allow a few seconds of drying time between coats to build extreme drama.
  • Use the tip of the wand to fan out corner lashes for a wide-eyed look.

Caution: Avoid pumping the wand, as this pushes air in and dries out the formula.

Not stated.

Key Ingredients:

  • Provitamin B5 → Conditions lashes to keep them soft and flexible.
  • Beeswax & Paraffin → help structure the formula for buildable volume.
  • Magnetic Minerals → Enable the unique lengthening interaction with the brush.

Full Ingredients (INCI):
Aqua (Water), Cera Alba (Beeswax), Paraffin, Polybutene, Vp/Eicosene Copolymer, Glyceryl Stearate, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Steareth-21, Palmitic Acid, Pvp, Stearic Acid, Silica, Pentylene Glycol, Phenoxyethanol, Steareth-2, Aminomethyl Propanediol, Caprylyl Glycol, Panthenol, Hydroxyethylcellulose, Aluminum Hydroxide, Tocopheryl Acetate, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)].

SKIN TYPE & CONCERNS

  • All Skin Types
  • Short Lashes
  • Straight Lashes
  • Lack of Volume

Best for: Anyone wanting dramatic length and lift without lash extensions.
May not be ideal for: Those looking for a waterproof formula for swimming (it is water-resistant, not fully waterproof).

  • 93% said it was extremely lengthening (Self-evaluation by 110 participants after 1 week).
  • 95% said it lifts & lengthens lashes up & out (Self-evaluation by 110 participants after 1 week).
  • 93% said it gives lashes fullness AND length (Self-evaluation by 110 participants after 1 week).
  • Lashes look 40% longer than bare lashes (Instrumental test on 21 participants).

  • Liquid mascara with a glossy finish.
  • Type: Mascara (Lengthening & Lifting).

Sustainability info not stated.

Benefit Cosmetics is a San Francisco-based beauty brand known for its “laughter is the best cosmetic” philosophy. Famous for their instant beauty solutions, they specialize in brows, pores, and lashes, creating high-quality products with fun, retro-inspired packaging. Benefit focuses on accessible, quick-fix makeup that solves everyday beauty dilemmas while making the process enjoyable and empowering for everyone.

EXPERT REVIEW

Benefit has reinvented the lengthening game with a brush that truly grabs every lash. The magnetic pull isn’t just a gimmick; you can feel the wand engaging with the formula to stretch pigment to the very tips. It’s an excellent choice for anyone whose lashes struggle to hold a curl or look visible without false lashes.

“This mascara delivers extension-like length that stays lifted all day long.”

QUESTIONS

ASK A QUESTION

Q: Is Benefit They're Real! Magnet Mascara waterproof?

Official Answer By Mimic Makeup
No, this mascara is water-resistant but not fully waterproof. It withstands humidity and sweat but removes easily with makeup remover.

Q: How does the magnetic brush work?

Official Answer By Mimic Makeup
The brush has a magnetically charged core that pulls the mineral-enriched formula up and out beyond the tips of your lashes.

Q: Is this mascara good for short lashes?

Official Answer By Mimic Makeup
Yes, it is specifically designed to grab, lift, and extend short lashes for maximum visible length.

Q: Does this mascara smudge or flake?

Official Answer By Mimic Makeup
The formula is designed to be smudge-proof and flake-free for up to 36 hours of wear.

Q: How do I remove Benefit Magnet Mascara?

Official Answer By Mimic Makeup
You can remove it easily with your favorite oil-based or bi-phase eye makeup remover.

Q: Can I wear this with contact lenses?

Official Answer By Mimic Makeup
While many users wear it comfortably, specific ophthalmologist testing for contacts is not explicitly stated on the product page.

Q: What is the difference between the original They're Real! and the Magnet version?

Official Answer By Mimic Makeup
The Magnet version focuses specifically on extreme lengthening and lift using magnetic technology, while the original is an all-around volumizer and lengthener.

Q: Does it come in other colors?

Official Answer By Mimic Makeup
Currently, it is available in Supercharged Black.

Q: Is this product cruelty-free?

Official Answer By Mimic Makeup
Benefit Cosmetics does not test on animals except where required by law.

Q: Can I use a lash primer with this mascara?

Official Answer By Mimic Makeup
Yes, you can use a lash primer beforehand, though the magnetic effect works best directly on lashes.

Q: How long does a tube of mascara last?

Official Answer By Mimic Makeup
For hygiene and best performance, it is recommended to replace your mascara every 3 to 4 months.

Q: Does it hold a curl well?

Official Answer By Mimic Makeup
Yes, the lightweight formula and lifting brush design help hold a curl throughout the day.

28 reviews for Benefit They’re Real! Magnet Mascara

4.75 out of 5 stars

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  1. Reviewer profile image
    5 out of 5

    S –

    Even better than some high-end mascaras I’ve tried.

  2. Reviewer profile image
    4 out of 5

    Adam Q. –

    Survived a whole day without smudging.

  3. Reviewer profile image
    5 out of 5

    Evelyn Y. –

    Doesn’t weigh lashes down at all.

  4. Reviewer profile image
    5 out of 5

    Jack R. –

    I get compliments every time I wear it.

  5. Reviewer profile image
    5 out of 5

    Hannah F. –

    Lash separation is flawless.

  6. Reviewer profile image
    4 out of 5

    Isaac S. –

    Makes my lashes look naturally long.

  7. Reviewer profile image
    5 out of 5

    Connor V. –

    Washes off easily with cleanser.

  8. Reviewer profile image
    5 out of 5

    Harper W. –

    Compact packaging, great for travel.

  9. Reviewer profile image
    5 out of 5

    Madison M. –

    Beautiful black color that stands out.

  10. Reviewer profile image
    4 out of 5

    Lily D. –

    Impressive results after just one swipe.

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