Simple Steps for Flawless, Long-Lasting Makeup

Get the most out of your e.l.f. Power Grip Primer with these easy-to-follow application tips. Proper application is key to achieving that perfect grip and long-lasting wear.

Step-by-Step Application:

1. Start with Clean, Moisturized Skin

   • Begin with freshly cleansed skin
   • Apply your regular skincare products and allow them to fully absorb
   • For best results, wait until your moisturizer is completely dry

2. Dispense the Right Amount

   • Start with a pea-sized amount of Power Grip Primer
   • A little goes a long way – you can always add more if needed
   • For full face coverage, this amount should be sufficient

3. Apply to Face

   • Using clean fingertips, gently pat and press the primer onto your skin
   • Focus on areas where you want your makeup to last longer (T-zone, cheeks, forehead)
   • The warmth of your fingers will help the product melt into your skin for even application
   • Avoid rubbing, as patting provides better coverage and grip

4. Allow to Set

   • Give the primer 30 seconds to set before applying makeup
   • You’ll feel it become slightly tacky – this is normal and means it’s working!
   • This tackiness is what gives the Power Grip Primer its “gripping” power

5. Apply Your Makeup

   • Once the primer feels tacky but not wet, apply your foundation and other makeup products
   • You’ll notice how smoothly your makeup glides over the primed surface
   • Enjoy extended wear time throughout the day

Pro Tips for Different Skin Types:

For Oily Skin:

• Focus application on areas prone to shine (T-zone)
• Use a lightweight, oil-free moisturizer underneath
• Set with a translucent powder for extra staying power

For Dry Skin:

• Ensure you’ve moisturized well before applying the primer
• Consider mixing a drop of your moisturizer with the primer if it feels too tacky
• Follow with a hydrating foundation for best results

For Combination Skin:

• Apply more product to oily areas and less to dry areas
• Use a balancing moisturizer underneath
• Consider using different foundation formulas on different areas if needed

Common Questions Answered:

How long should I let Power Grip Primer dry? Allow 30 seconds to 1 minute for the primer to set before applying makeup. You’ll know it’s ready when it feels tacky but not wet.

Can I use Power Grip Primer without foundation? Yes! You can wear it alone for a natural, smoothed look or as a base for your full makeup routine.

How much product should I use? Start with a pea-sized amount for the entire face. Using too much can make your makeup feel heavy or slide.

Do I apply moisturizer before or after Power Grip Primer? Always apply moisturizer first, allow it to fully absorb, then apply Power Grip Primer, wait 30 seconds, and then apply your makeup.